Problem

Situation

A new Oakland-based brand was started in 2014 and the owner wanted an identity that was town-centric. Thus, “Stoak’d” was born. It plays on the word “stoked” and incorporates “Oakland” as well. After coming up with a name, the logo was the next step.

Solution

Logo

Stoak’d is a very, urban┬ábrand where the owner creates custom designs to be used on t-shirts which would be very Oakland-centric. He wanted to go for a handwritten logo using ribbons and crosshatching to keep the tenacious and spirited feel.


Project Summary

Logo and T-shirt Designs

In addition to creating the company logo, we created several designs (to the right) that would be branded with the Stoak’d logo. Please visit stoakd.com for more information.